20 Words to Use in Advertising/Marketing
"The Father of Advertising," that's David Ogilvy—advertising executive and copywriter in the 1900's. Ogilvy created some of the world's most iconic marketing campaigns and below is a list of the 20 words this legend published in 1963 that have proven to be the most influential in his campaigns:
Take advantage of these words, it can make the difference between success and failure in your marketing. Use them in your slogan, ad copy, headlines, even email subject lines.